Colour Love : 06

Colour_Love_06

I’m slowly going through a rebranding process for my business. It really is a process and I’m slowly giving my blog, print materials and website a bit of a facelift. It hasn’t stopped with the design and aesthetic though. Once I started thinking about the type of “feeling” I wanted my brand to have, I realized that this feeling is also reflected by my business documents and design process, which I’m refining too (I’ll be sharing more about my process and documents soon).

Every design process starts off with a little inspiration and for some reason this image and colour palette speaks to me. Cool yet earthy neutrals + nature-inspired imagery is definitely part of the “feeling”.┬áSometimes it’s hard to put into words, but in this industry, sometimes you don’t have to!

(photo)

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    Michele

    7 months ago

    This is gorgeous, love those colors. Branding (or re-branding) is such a weird thing, no? The process is so vague at first. I’m going through it myself and I also find starting with a general mood or feeling is helpful – it’s more intuitive than calculated. A lot of people create infographics on ‘the meaning of color’ or which fonts for which effect but I think a more emotional, right brain approach is best at first. That’s my 0.02$. :-)

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      IreneVictoria

      7 months ago

      Michele, I couldn’t agree more! Trying to replicate a feeling visually is such an intuitive process. Trying to define what feeling your working toward is ever harder sometimes. There’s a lot of back and forth and trial and error but when you have it, you just know.

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    Taylor Carlson

    7 months ago

    I’m so happy I stumbled upon your blog– your work is so inspiring and incredibly beautiful. I’m your newest follower!

    T. – http://www.love-genevieve.com

    • Reply

      IreneVictoria

      7 months ago

      Thank you so much, Taylor! I’m so happy you stopped by. I’m loving your layouts and watercolour. Just wonderful!

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