I’m slowly going through a rebranding process for my business. It really is a process and I’m slowly giving my blog, print materials and website a bit of a facelift. It hasn’t stopped with the design and aesthetic though. Once I started thinking about the type of “feeling” I wanted my brand to have, I realized that this feeling is also reflected by my business documents and design process, which I’m refining too (I’ll be sharing more about my process and documents soon).
Every design process starts off with a little inspiration and for some reason this image and colour palette speaks to me. Cool yet earthy neutrals + nature-inspired imagery is definitely part of the “feeling”. Sometimes it’s hard to put into words, but in this industry, sometimes you don’t have to!