I’m excited to share some process work for J and V Studio. Jan and Veeke (J&V) came to me looking for a simple and clean brand to match their contemporary style. J&V is a yoga studio that provides raw food classes + meditation workshops and retreats (sounds absolutely wonderful doesn’t it?). This client is a dream to work with and definitely shares my love of modern design. To start the process we went through one of my in-depth branding questionnaires and then came up with a list of words and icons that represented their luxury brand. To keep things simple, line drawings paired with modern fonts and loose tracking were used throughout the concepts. In the end we chose to go with the top left mark (my personal favourite). Because of its simplicity it will make building out the brand (website, cards, social media, you name it) a breeze. I’ll be sure to share more soon. Oh, and don’t be confused with my last project with J & V Farms—they’re different businesses!