Warby Parker: Waterway Collection

Warby Parker | Waterway Collection

A pair of great glasses can really add that something extra to an outfit. During the hot summer months I tend to stick to the basics: my favourite loose-fitted tee + a pair of shorts or a long dress + sandals. When I’m feeling tired of my current basics (which tends to happen a lot), often all it takes to feel more polished is the right pair of shades or glasses to transform an old outfit.

I recently had the opportunity to review Warby Parker’s new Waterway Collection (just launched today!), and I must say I’m in love.

Warby Parker | Waterway Collection

Warby Parker | Waterway Collection

Warby Parker makes a ton of great designs but they really out did themselves with a refreshing take on some of my favourite silhouettes. This company doesn’t skimp on quality or craftsmanship and that’s something that’s really important to me. Here’s how I’m pairing my favourite shoreline shade, Piper (in Sand Castle), with some of my current staples.

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Warby Parker lets you select five pairs and ships them to you (for free!) to try on at home…AND for every pair purchased, they donate a pair to a person in need. Now that’s something I can get on board with. It’s nice when it feels good to shop, right?

This post is in partnership with Warby Parker. All opinions are my own. 
Shop the look:  Piper Sunglasses in Sand Castle
Pairings:   tank  /  shorts  /  hat  /  bag  /  sandals  

Colour Love : 07

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I’ve been a little quiet and under the weather lately. Just a couple weeks ago I found out I was anemic (right before my iron levels hit dangerously low levels…yikes). I’ve started to change my diet, take supplements and work on getting my energy levels back. My doctor recommended that I drink less coffee (as caffeine tends to leach iron out of the body—who knew!). Now, this is NO easy task for me. I spend many of my days in downtown cafés and live for a good cup of espresso.  As I figure out how I’m going to cut down on my dear friend java, I can’t help but drool over these gorgeous photographs. I pulled them as inspiration for a branding project I’m working on (hint hint coffee is involved) and thought they’d make a great colour love post. Cool neutrals are so calming on my tired eyes.

If any one has suffered from anemia, I’d love to hear how you’re coping. I’ll take any advice (and recipes) I can get!

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Moodboard : Vintage Feminine

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This is probably one of my favourite moodboard to date. Something about the subtle rustic vibe and feminine touches make it so perfect for spring. If I could have it my way, I’d redecorate my bedroom tomorrow using this palette. Aren’t the colours lovely? I’m pretty excited to start crafting this brand for a VERY talented entrepreneur and business strategist. She is building an impressive business and I am so humbled to be part of her journey. Before starting, I had my client complete a little homework. My questionnaire covers everything from the business’ primary and secondary target audience, how the final brand will be used (web/print etc.), competitors and differentiators and words that best describe the brand. The client and I also discuss inspiration and aesthetic, which is where the moodboard comes in. For this project, we’d like to incorporate subtle vintage elements. I actually put together two moodboards to try and pin point the brand.  We could take vintage touches in a lot of different directions from rustic to retro and masculine to feminine, which is why the moodboard is so helpful in getting that feel just right.  I can’t wait to share more!

Launched : Think Canada Organic

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I’m so excited to share this just launched web project for the Canada Organic sector.  The Think Before You Eat campaign is part of a national brand strategy to promote Canadian organic products. It’s a call to action for consumers, farmers, food manufacturers, retailers, chefs, communities—everyone and anyone who deals with food—to think before you eat and choose organic.

The campaign soft launched last summer and I was approached in the Fall to design the website. Since the campaign, logo and overall messaging already existed when I was brought on board, it was my job to come up with a  web strategy, then build out the design. I’ve designed organization websites and even event webpages before, but this was my first campaign. We had to really think strategically about what the purpose of the website would be and how we would use it to leverage the overall goals of the sector.

After writing the basic web strategy, I created this moodboard then designed the pages before moving on to the coding. A LOT of time went into photography selection, making sure each photo looked as if it was taken by the same photographer. Part of art direction is making sure all the pieces are pulled together in a seamless way to tell a story.

The website features beautiful rustic photography, farmer profiles, infographics and most importantly delicious recipes! If you’re like me and you are always thinking about the food you’re buying, I really encourage you to submit a recipe of your own to the campaign. I have a few recipes that are inspired by organic goods that I can’t wait to send in. Overall, this contract was a perfect combination of communication strategy and design. I could honestly write a whole blog series on the strategy that went into this project. It was so fun to work with this group and to be part of a great cause. My initial sketches have changed slightly since the launch but you can take a peak below. You can also visit the website here.

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Prints & Things : You Are Enough

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I’m sorry it’s been so quiet around here. I was swamped with some pretty amazing projects and I’m only now starting to catch my breath.  As a small business owner, and designer in general, I’m starting to realize how important it to find your balance and make time for the things you love (besides work, of course). This month will be about finding balance and I encourage my other creative friends to do so too! Over the next few weeks I foresee more gym dates, happy hours, homemade dinners and blog posts filled with inspiration and little pieces of my work.

With that said, I’m so happy to get things rolling with a new print! I’ve been meaning to make this print for a while now and I finally found some time to play in Illustrator. “You are enough” is a little piece of advice I’ve been telling myself lately and I think it’s finally starting to sink in. It’s so easy to get caught up in where you’re going or get down on yourself for not getting there fast enough. But at the end of the day, you shouldn’t let your present self suffer because of your ambition. So even if you’ve been putting off the gym, or your house is a little messy or you’re not quite where you want to be, just remember that in this moment you are still enough…so keep shining!

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PS — make sure to check back this week for a new process post! I’ll be sharing a web strategy I crafted for new brand. I’ll give you a hint: it’s about food. Delicious.

PSS — I totally switched up the colour on this from a couple days ago. Sometimes my mood changes and I’m not feeling a particular colour palette anymore. It probably wouldn’t surprise you that I’m also the type of person to change my outfit 5 or 6 times before leaving the house. My poor boyfriend, but he always waits patiently!