Moodboard: Cool + Minimal

Nord[est]_moodboard_v1

The moodboard above is a reject from a branding project I’m currently working on. Although the project took a different creative direction, I kept coming back to this board. Ive been rethinking my brand and how I might apply it to a few personal projects I have in the works and then it struck me—this feeling right here, this is it. Cool muted tones paired with modern typography, minimal design and natural elements, this is it.

It’s amazing to see how my style has evolved over the past few year. Part of what makes a great designer is their ability to pick up on the nuances of different design genres, jump between design styles depending on a client’s business objectives, and create really great things that work out in the wild. With that said, it’s also really easy to get lost in your appreciation for many design styles which can leave you wondering: how do I define my personal aesthetic and do I even have one? With all the visual stimulation we’re exposed to on Instagram, Pinterest and elsewhere—talk about inspiration overload—it’s not uncommon to feel a little lost once and a while especially when you’re trying to grow a body of work that reflects you and the projects you want to attract. That’s not to say it’s all black and white. Your style can most certainly be fluid and evolve as you grow and experiment. It’s a process and you only get there by doing.

Sometimes after a few great projects and some pretty amazing clients an aesthetic/style/feeling just sticks with you and you can’t wait to build something that is just so you. Just maybe that’s where I am.

(Photos)
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7 Comments

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  • Reply

    Ashlee

    5 months ago

    Love the palette!

    • Reply

      IreneVictoria

      5 months ago

      Thanks, Ashlee! :)

  • Reply

    Nikka

    5 months ago

    Hey Irene, I just wanted to say I found your blog recently. I think you’re an incredibly talented designer!! I love this mood board. It’s perfect.

    • Reply

      IreneVictoria

      5 months ago

      Thank you so much, Nikka!! I’m so happy you stopped by! :)

  • Reply

    Garazi

    3 months ago

    Love your moodboard! :)

  • Reply

    Dedicated servers

    24 weeks ago

    When working with a client, moodboarding may be a multi-step process. Here, graphic designer Breanna Rose explains how she created an initial mood board, but after a few minor tweaks requested by her client, ended up with a board that had a completely different aesthetic that was much more to the client’s liking.

  • Reply

    Dedicated servers

    23 weeks ago

    The cool thing about what I do now is that there is no ‘typical day in the life’ because no two days are the same. One day I might be styling something in a studio in Queens til midnight, the next I’m hopping on a red eye for a shoot in the morning.

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