I decided to start off the new year by sharing some design process work. Liam Wade is a badass mixologist from Brooklyn. His company caters creative craft cocktails and eats for special events. He is also working on a line of spirits and bitters (package design in the works!). Right now we’re finalizing the logo and working on the web design for the cocktail catering company.
We wanted something very minimal, masculine and urban. This client came prepared with lots of inspiration photos, illustrations and logos that represent his brand in some way or another. This was great because I knew right away that we were on the same page aesthetically and the project was a great fit. After some research I pulled some more inspiration and we decided on a general art direction. The logo concepts above are a result of all our creative digging.
This project really is a fun one with lots of build out pieces. I’ll be sure to share more as things move along!