All posts tagged design

Favourite Free Fonts : 05

favourite free fontsHere’s a round up of some of my favourite web fonts for download. Most of these are google fonts (free!) and easy to integrate into your website/blog.

The trick to combining typefaces is to choose contrasting fonts with a similar mood. Contrast is key —you can keep it simple with bold + light weight fonts within the same family or serif + sans-serif options with a similar mood. It’s always a good idea to pair fonts with some sort of shape relationship, although I break this rule sometimes. Remember, it’s an art not a science ;)

I’ve linked some of my favourites below. Enjoy!

1. Zona Pro Bold + Zona Pro Thin  /  2. Varela + Tienne  /  3. Homemade apple + Josefin Sans  /  4. PT Sans Narrow + Merriweather  /  5. Playfair Display + Muli

Prints & Things: Happy New Year

 

mountains-newyear3

New year and a new print! I’m bringing back this quote because ’tis the season for goal planning. As you’re writing down your goals and making lists for absolutely everything you want to accomplish this year, just remember that you may not be exactly where you want to be but you’re not where you started either. Keep things in perspective, look back on how far you’ve come and be kind to yourself. I’ll try to do the same. Happy New Year!

Moodboard: Cool + Minimal

Nord[est]_moodboard_v1

The moodboard above is a reject from a branding project I’m currently working on. Although the project took a different creative direction, I kept coming back to this board. Ive been rethinking my brand and how I might apply it to a few personal projects I have in the works and then it struck me—this feeling right here, this is it. Cool muted tones paired with modern typography, minimal design and natural elements, this is it.

It’s amazing to see how my style has evolved over the past few year. Part of what makes a great designer is their ability to pick up on the nuances of different design genres, jump between design styles depending on a client’s business objectives, and create really great things that work out in the wild. With that said, it’s also really easy to get lost in your appreciation for many design styles which can leave you wondering: how do I define my personal aesthetic and do I even have one? With all the visual stimulation we’re exposed to on Instagram, Pinterest and elsewhere—talk about inspiration overload—it’s not uncommon to feel a little lost once and a while especially when you’re trying to grow a body of work that reflects you and the projects you want to attract. That’s not to say it’s all black and white. Your style can most certainly be fluid and evolve as you grow and experiment. It’s a process and you only get there by doing.

Sometimes after a few great projects and some pretty amazing clients an aesthetic/style/feeling just sticks with you and you can’t wait to build something that is just so you. Just maybe that’s where I am.

(Photos)
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