Here’s a round up of some of my favourite web fonts for download. Most of these are google fonts (free!) and easy to integrate into your website/blog.
The trick to combining typefaces is to choose contrasting fonts with a similar mood. Contrast is key —you can keep it simple with bold + light weight fonts within the same family or serif + sans-serif options with a similar mood. It’s always a good idea to pair fonts with some sort of shape relationship, although I break this rule sometimes. Remember, it’s an art not a science ;)
I decided to start off the new year by sharing some design process work. Liam Wade is a badass mixologist from Brooklyn. His company caters creative craft cocktails and eats for special events. He is also working on a line of spirits and bitters (package design in the works!). Right now we’re finalizing the logo and working on the web design for the cocktail catering company.
We wanted something very minimal, masculine and urban. This client came prepared with lots of inspiration photos, illustrations and logos that represent his brand in some way or another. This was great because I knew right away that we were on the same page aesthetically and the project was a great fit. After some research I pulled some more inspiration and we decided on a general art direction. The logo concepts above are a result of all our creative digging.
This project really is a fun one with lots of build out pieces. I’ll be sure to share more as things move along!
New year and a new print! I’m bringing back this quote because ’tis the season for goal planning. As you’re writing down your goals and making lists for absolutely everything you want to accomplish this year, just remember that you may not be exactly where you want to be but you’re not where you started either. Keep things in perspective, look back on how far you’ve come and be kind to yourself. I’ll try to do the same. Happy New Year!
The moodboard above is a reject from a branding project I’m currently working on. Although the project took a different creative direction, I kept coming back to this board. Ive been rethinking my brand and how I might apply it to a few personal projects I have in the works and then it struck me—this feeling right here, this is it. Cool muted tones paired with modern typography, minimal design and natural elements, this is it.
It’s amazing to see how my style has evolved over the past few year. Part of what makes a great designer is their ability to pick up on the nuances of different design genres, jump between design styles depending on a client’s business objectives, and create really great things that work out in the wild. With that said, it’s also really easy to get lost in your appreciation for many design styles which can leave you wondering: how do I define my personal aesthetic and do I even have one? With all the visual stimulation we’re exposed to on Instagram, Pinterest and elsewhere—talk about inspiration overload—it’s not uncommon to feel a little lost once and a while especially when you’re trying to grow a body of work that reflects you and the projects you want to attract. That’s not to say it’s all black and white. Your style can most certainly be fluid and evolve as you grow and experiment. It’s a process and you only get there by doing.
Sometimes after a few great projects and some pretty amazing clients an aesthetic/style/feeling just sticks with you and you can’t wait to build something that is just so you. Just maybe that’s where I am.
If you follow me on Instagramyou might have already had a peak at this one (I recently made my account public and plan to share more of my work there so feel free to follow along!). The Greenerer is an Instagram blog about healthy raw eating. This account is packed full of delicious raw vegan recipes that are quick to make and great for you. Laura, the brains behind the project, wanted to expand into a traditional blog space where she could could share more of her recipes, advice, tips and tricks for a healthy vegan lifestyle.
Once we got going, this project wrapped up pretty quickly. I think this one was more organization and planning than actual design work. First things first we organized all of Laura’s recipes into categories and uploaded the content to WordPress. Since the Greenerer started out on Instagram, integrating her account into the blog was a no brainer. For the logo + blog header, we wanted something simple and fun that didn’t take away from the recipe photos.
I don’t normally take on blog projects but this one was really fun! If you haven’t checked it out yet, head on over to The Greenerer for some raw vegan inspiration.
PS — Laura’s banana bread recipe is TO. DIE. FOR. Not to mention it’s dairy-free, egg-free, refined sugar-free, and can be made gluten-free too. How is this real life?
It has been a little while since I posted a design process post. The concepts above are for an organic kombucha brand. Have you ever had kombucha? It’s a delicious fermented tea with great health properties. Yum!
This client has some serious style and knew exactly what she wanted right from the get go. It’s always such a pleasure to work with a client that knows their style and sticks to it. That way we can spend extra time exploring nuances between concepts and not waste too much time exploring entire genres of design. We wanted the logo to be cool, simple, modern and purpose as the bottle label. In the end we decided on a slight variation of the bottom concept. It will be so rewarding to see this one on the shelves!