I’m working on the colour scheme for a new and exciting branding project (more process work coming soon!) and my client and I were really inspired by this photo from minted.com/julep/. When I start a more sophisticated branding project I like to create a private Pinterest board to pin all my inspiration photos, logos and illustrations. I use the pin board to draft up a more polished moodboard to present to my client. For this particular project I shared the pin board with my client so they could contribute their own inspiration elements. For the more hands-on client this is a great way to start the brainstorming process but it’s not always the best approach (I think you need to get a feel for the level of creative involvement your client is comfortable with).
From there I develop the brand presentation—a one page (8.5″x14″) design that neatly showcases all the elements of the small business’s visual identity. This is the recipe I use to design the website, blog, business cards etc. Things I always include in the brand presentation:
- colour palette
- logos and logo variations
- brand elements (this may include identifiable icons, unique social media images etc.
- patterns and textures and how they may be used